{"id":38978,"date":"2024-06-03T11:44:56","date_gmt":"2024-06-03T10:44:56","guid":{"rendered":"https:\/\/alegerglobal.com\/artirilmis-gerceklik\/uygulama-alanlari\/b2b-satis-ve-ar\/"},"modified":"2024-06-03T11:45:20","modified_gmt":"2024-06-03T10:45:20","slug":"b2b-satis-ve-ar","status":"publish","type":"page","link":"https:\/\/alegerglobal.com\/tr\/artirilmis-gerceklik\/uygulama-alanlari\/b2b-satis-ve-ar\/","title":{"rendered":"B2B Sat\u0131\u015f ve AR"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"38978\" class=\"elementor elementor-38978 elementor-12046\" data-elementor-settings=\"{&quot;ha_cmc_init_switcher&quot;:&quot;no&quot;}\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-72b2af11 elementor-section-stretched mainrevhead elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"72b2af11\" data-element_type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;classic&quot;,&quot;jet_parallax_layout_list&quot;:[],&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1bff5f3b\" data-id=\"1bff5f3b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-16a88cd4 elementor-widget elementor-widget-heading\" data-id=\"16a88cd4\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">B2B sat\u0131\u015flar\u0131: 2022 trendleri ve s\u00fcrd\u00fcr\u00fclebilir ba\u015far\u0131 stratejileri<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-663c5123 mainrevnav elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"663c5123\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;sticky&quot;:&quot;top&quot;,&quot;sticky_on&quot;:[&quot;desktop&quot;],&quot;sticky_offset&quot;:81,&quot;jet_parallax_layout_list&quot;:[],&quot;_ha_eqh_enable&quot;:false,&quot;motion_fx_devices&quot;:[&quot;desktop&quot;,&quot;tablet&quot;,&quot;mobile&quot;],&quot;sticky_effects_offset&quot;:0,&quot;sticky_anchor_link_offset&quot;:0}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-20 elementor-top-column elementor-element elementor-element-26ce11f8\" data-id=\"26ce11f8\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-67afc8f5 elementor-widget elementor-widget-heading\" data-id=\"67afc8f5\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/alegerglobal.com\/augmented-reality\/anwendungsbereiche\/smart-factory\/\">Ak\u0131ll\u0131 Fabrika<\/a><\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-20 elementor-top-column elementor-element elementor-element-702f111f\" data-id=\"702f111f\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a365626 elementor-widget elementor-widget-heading\" data-id=\"a365626\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/alegerglobal.com\/augmented-reality\/anwendungsbereiche\/instandhaltung\/\">Bak\u0131m<\/a><\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-20 elementor-top-column elementor-element elementor-element-af3d8ea\" data-id=\"af3d8ea\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4adba530 elementor-widget elementor-widget-heading\" data-id=\"4adba530\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/alegerglobal.com\/augmented-reality\/anwendungsbereiche\/smart-maintenance\/\">Ak\u0131ll\u0131 Bak\u0131m<\/a><\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-20 elementor-top-column elementor-element elementor-element-2a8ad2c3\" data-id=\"2a8ad2c3\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-45342e4f elementor-widget elementor-widget-heading\" data-id=\"45342e4f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/alegerglobal.com\/augmented-reality\/anwendungsbereiche\/digital-engineering\/\">Dijital M\u00fchendislik<\/a><\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-20 elementor-top-column elementor-element elementor-element-515226fa\" data-id=\"515226fa\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7169bafc elementor-widget elementor-widget-heading\" data-id=\"7169bafc\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/alegerglobal.com\/augmented-reality\/anwendungsbereiche\/fernwartung\/\">Uzaktan bak\u0131m<\/a><\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-64936cf2 mainrevnav elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"64936cf2\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;sticky&quot;:&quot;top&quot;,&quot;sticky_on&quot;:[&quot;desktop&quot;],&quot;sticky_offset&quot;:81,&quot;jet_parallax_layout_list&quot;:[],&quot;_ha_eqh_enable&quot;:false,&quot;motion_fx_devices&quot;:[&quot;desktop&quot;,&quot;tablet&quot;,&quot;mobile&quot;],&quot;sticky_effects_offset&quot;:0,&quot;sticky_anchor_link_offset&quot;:0}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-20 elementor-top-column elementor-element elementor-element-40a5f71\" data-id=\"40a5f71\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-20 elementor-top-column elementor-element elementor-element-fa04d45\" data-id=\"fa04d45\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-39869792 elementor-widget elementor-widget-heading\" data-id=\"39869792\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/alegerglobal.com\/augmented-reality\/anwendungsbereiche\/instandsetzung\/\">Onar\u0131m<\/a><\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-20 elementor-top-column elementor-element elementor-element-9463843\" data-id=\"9463843\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5119bbc5 elementor-widget elementor-widget-heading\" data-id=\"5119bbc5\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/alegerglobal.com\/augmented-reality\/anwendungsbereiche\/wartung\/\">Bak\u0131m<\/a><\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-20 elementor-top-column elementor-element elementor-element-a860f22 currnt\" data-id=\"a860f22\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ede258a elementor-widget elementor-widget-heading\" data-id=\"ede258a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/alegerglobal.com\/tr\/artirilmis-gerceklik\/uygulama-alanlari\/b2b-satis-ve-ar\/\">B2B sat\u0131\u015flar<\/a><\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-20 elementor-top-column elementor-element elementor-element-1c020f87\" data-id=\"1c020f87\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8d5dfcd mainrev elementor-reverse-mobile elementor-reverse-tablet elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8d5dfcd\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;jet_parallax_layout_list&quot;:[],&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-5b6b5a32\" data-id=\"5b6b5a32\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-48183ead elementor-widget elementor-widget-text-editor\" data-id=\"48183ead\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Ba\u015far\u0131l\u0131 bir B2B sat\u0131\u015f\u0131n\u0131 olu\u015fturan unsurlar son y\u0131llarda b\u00fcy\u00fck \u00f6l\u00e7\u00fcde de\u011fi\u015fti \u00e7\u00fcnk\u00fc ileti\u015fim tercihleri de\u011fi\u015fti, yeni teknolojik olanaklar eklendi ve yeni \u00e7al\u0131\u015fma bi\u00e7imleri etkili oldu. Sekt\u00f6r\u00fcn gelecekte daha sessiz hale gelmesi pek olas\u0131 de\u011fildir. Bununla birlikte, B2B sat\u0131\u015flar\u0131n \u00f6zelliklerini anlayan ve art\u0131r\u0131lm\u0131\u015f ger\u00e7eklik ve yapay zeka gibi \u00f6nemli trendlerden yararlananlar, gelecekte de y\u00fcksek kapan\u0131\u015f oranlar\u0131 bekleyebilirler.<\/strong><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7c8d615e elementor-widget elementor-widget-heading\" data-id=\"7c8d615e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">B2B sat\u0131\u015f nedir?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7b935a7 elementor-widget elementor-widget-text-editor\" data-id=\"7b935a7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Sat\u0131\u015f ile ne kastedildi\u011fi h\u0131zl\u0131ca \u00f6zetlenebilir: Bu terim, \u00fcr\u00fcn veya hizmetlerin sat\u0131\u015f\u0131n\u0131 sa\u011flamaya y\u00f6nelik t\u00fcm \u00f6nlemleri tan\u0131mlar. Daha dar anlamda, potansiyel m\u00fc\u015fterileri (tekrar) sat\u0131n almaya motive etmek amac\u0131yla onlarla ileti\u015fim ve ili\u015fki kurma anlam\u0131na gelir.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Sat\u0131\u015flar genellikle hedef kitleye g\u00f6re farkl\u0131la\u015ft\u0131r\u0131l\u0131r. B2C ve B2B sat\u0131\u015flar\u0131 aras\u0131nda bir ayr\u0131m yap\u0131l\u0131r. B2C (\u0130\u015fletmeden T\u00fcketiciye) giri\u015fimciler ve \u00f6zel ki\u015filer aras\u0131ndaki i\u015f ili\u015fkisiyle ilgilenirken, B2B (\u0130\u015fletmeden \u0130\u015fletmeye) \u015firketler aras\u0131ndaki sat\u0131\u015flarla ilgilidir.<\/span><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-38b92af2 elementor-widget elementor-widget-heading\" data-id=\"38b92af2\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">B2B sat\u0131\u015flar\u0131nda kar\u015f\u0131la\u015f\u0131lan \u00f6zel zorluklar<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-282c874a elementor-widget elementor-widget-text-editor\" data-id=\"282c874a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Her iki sat\u0131\u015f y\u00f6neliminin de temelde ayn\u0131 amac\u0131 vard\u0131r: sat\u0131\u015f yaratmak. Ancak, farkl\u0131 hedef gruplara hitap ettikleri i\u00e7in stratejileri de farkl\u0131l\u0131k g\u00f6stermektedir. B2C ortam\u0131nda sat\u0131\u015f sa\u011flayan \u015feylerin B2B ortam\u0131nda i\u015fe yaramas\u0131 gerekmez. Bu \u00f6zellikler B2B sat\u0131\u015flar\u0131n\u0131 karakterize etmektedir:<\/span><\/p>\n<ul>\n<li><b>Sat\u0131n Alma Merkezi<\/b><span style=\"font-weight: 400;\">\u0130\u015fletme giderleri, \u00f6zellikle b\u00fcy\u00fck yat\u0131r\u0131mlar s\u00f6z konusu oldu\u011funda, genellikle birka\u00e7 ki\u015fi taraf\u0131ndan kararla\u015ft\u0131r\u0131l\u0131r. Proje y\u00f6neticisine ek olarak, b\u00f6l\u00fcm ba\u015fkan\u0131 da onay vermelidir ve sat\u0131n alma ve BT de kararda s\u00f6z sahibi olabilir. B2B sat\u0131\u015f, ileti\u015fimin do\u011frudan veya dolayl\u0131 olarak ger\u00e7ekle\u015fip ger\u00e7ekle\u015fmedi\u011fine bak\u0131lmaks\u0131z\u0131n, arg\u00fcmantasyonunda t\u00fcm payda\u015flar\u0131 dikkate almal\u0131d\u0131r.<\/span><\/li>\n<li><b>Daha uzun sat\u0131\u015f d\u00f6ng\u00fcleri<\/b><span style=\"font-weight: 400;\">: Anl\u0131k bir kararla yeni bir kazak sat\u0131n al\u0131n\u0131r. Y\u0131llarca kullan\u0131lacak (veya kullan\u0131lmas\u0131 gereken) \u00fcr\u00fcnlere alt\u0131 rakaml\u0131 yat\u0131r\u0131mlar yaparken, sorumlu ki\u015filer \u00fcr\u00fcn se\u00e7iminde daha fazla d\u00fc\u015f\u00fcnce, ara\u015ft\u0131rma ve dikkate yat\u0131r\u0131m yaparlar. Bu nedenle, sekt\u00f6re ba\u011fl\u0131 olarak, sa\u011flay\u0131c\u0131yla ilk temastan fiili sat\u0131n almaya kadar ge\u00e7en s\u00fcre, bir dizi ki\u015fisel g\u00f6r\u00fc\u015fme de dahil olmak \u00fczere birka\u00e7 ay s\u00fcrebilir.<\/span><\/li>\n<li><b>M\u00fc\u015fteri ili\u015fkisinin uygunlu\u011fu<\/b><span style=\"font-weight: 400;\">Daha uzun sat\u0131\u015f d\u00f6ng\u00fcs\u00fc ve buna ba\u011fl\u0131 olarak potansiyel m\u00fc\u015fteri yaratma i\u00e7in daha y\u00fcksek finansal harcama nedeniyle, mevcut m\u00fc\u015fterileri korumak B2B&#8217;de B2C&#8217;ye g\u00f6re daha \u00f6nemlidir. Ba\u015far\u0131l\u0131 sat\u0131\u015flar, en az yeni m\u00fc\u015fteriler edinmek kadar \u00fcst sat\u0131\u015flara ve hizmete de odaklan\u0131r.<\/span><\/li>\n<li><b>\u00d6zelle\u015ftirilmi\u015f \u00e7\u00f6z\u00fcmler:<\/b><span style=\"font-weight: 400;\">  \u00d6zellikle end\u00fcstride ve karma\u015f\u0131k makinelerin sat\u0131\u015f\u0131nda, \u00fcr\u00fcnler genellikle \u015firket ba\u011flam\u0131na g\u00f6re \u00f6zelle\u015ftirilir. Sat\u0131\u015f g\u00f6revlisi ile m\u00fc\u015fteri aras\u0131nda ki\u015fisel koordinasyon olmal\u0131d\u0131r. Bu nedenle sat\u0131\u015f personeli taraf\u0131ndan sa\u011flanan hizmet ve tavsiyeler, sat\u0131n alma karar\u0131nda &#8211; B2C&#8217;den daha fazla &#8211; belirleyici olmaktad\u0131r.<\/span><\/li>\n<li><b>Kritik m\u00fc\u015fteriler:<\/b><span style=\"font-weight: 400;\">  Yeni ak\u0131ll\u0131 TV&#8217;nin k\u00f6t\u00fc bir sat\u0131n alma oldu\u011fu ortaya \u00e7\u0131karsa, bu can s\u0131k\u0131c\u0131d\u0131r, ancak katlan\u0131labilir. Milyonlarca dolar de\u011ferindeki bir inovasyon projesi beklenen sonu\u00e7lar\u0131 vermezse, kendi kariyerinizi tehlikeye atabilirsiniz. Bu nedenle B2B m\u00fc\u015fterileri sat\u0131n alma s\u00fcrecine ki\u015fisel olarak daha fazla dahil olma ve \u00fcr\u00fcnleri se\u00e7erken ve de\u011ferlendirirken son t\u00fcketicilere g\u00f6re daha ele\u015ftirel olma e\u011filimindedir.<\/span><\/li>\n<\/ul>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-175d32a9 elementor-widget elementor-widget-heading\" data-id=\"175d32a9\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">B2B sat\u0131\u015flar\u0131nda 2022 ve sonras\u0131 i\u00e7in trendler\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4d877f62 elementor-widget elementor-widget-text-editor\" data-id=\"4d877f62\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">B2B sat\u0131\u015flar\u0131 s\u00fcrekli de\u011fi\u015fime tabidir. Toplumsal geli\u015fmeler ve son koronavir\u00fcs pandemisi gibi olaylar, B2B sat\u0131\u015flar\u0131ndaki en iyi uygulamalar\u0131 etkiliyor. Dijital d\u00f6n\u00fc\u015f\u00fcm, daha \u00f6nce etkili olan stratejileri etkisiz hale getirmekte ve yeni f\u0131rsatlar\u0131n \u00f6n\u00fcn\u00fc a\u00e7maktad\u0131r. 2022&#8217;de hangi stratejiler i\u015fe yarayacak? T\u00fcm belirsizli\u011fe ra\u011fmen, bu y\u0131l ve \u00f6n\u00fcm\u00fczdeki y\u0131llarda sekt\u00f6r\u00fc karakterize edecek baz\u0131 meta trendler belirlenebilir.<\/span><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-73ef2bb4 elementor-widget elementor-widget-heading\" data-id=\"73ef2bb4\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Inbound Pazarlama ve Dan\u0131\u015fmanl\u0131 Sat\u0131\u015f<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-db205ef elementor-widget elementor-widget-text-editor\" data-id=\"db205ef\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">B2B \u015firketlerindeki sat\u0131n alma kararlar\u0131n\u0131n yar\u0131s\u0131 art\u0131k Y Ku\u015fa\u011f\u0131 temsilcileri taraf\u0131ndan al\u0131n\u0131yor. K\u0131rk ya\u015f\u0131n alt\u0131ndakiler, ileti\u015fim ve sat\u0131n alma al\u0131\u015fkanl\u0131klar\u0131 a\u00e7\u0131s\u0131ndan eski ku\u015faklardan \u00f6nemli \u00f6l\u00e7\u00fcde farkl\u0131l\u0131k g\u00f6stermektedir. B2B ileti\u015fimi buna uyum sa\u011flamal\u0131d\u0131r.  <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Y ku\u015fa\u011f\u0131 Google ile b\u00fcy\u00fcd\u00fc ve Amazon&#8217;dan ertesi g\u00fcn teslimatlara al\u0131\u015ft\u0131. Talep edilmeyen sat\u0131\u015f \u00e7a\u011fr\u0131lar\u0131na \u00f6fkeyle tepki verirler ve \u00f6nceki nesillere g\u00f6re manip\u00fclatif sat\u0131\u015f s\u00f6ylemlerine \u00e7ok daha az a\u00e7\u0131kt\u0131rlar. Ger\u00e7ek \u015fu ki<\/span><a href=\"https:\/\/www.gartner.com\/en\/sales\/trends\/future-of-sales\"> <span style=\"font-weight: 400;\">B2B al\u0131c\u0131lar\u0131n\u0131n %33&#8217;\u00fc<\/span><\/a><span style=\"font-weight: 400;\">  Bir Gartner ara\u015ft\u0131rmas\u0131na g\u00f6re, pek \u00e7ok m\u00fc\u015fterinin hi\u00e7bir sat\u0131\u015f temas\u0131 olmadan bir sat\u0131n alma s\u00fcreci istemesi bu nedenle \u015fa\u015f\u0131rt\u0131c\u0131 de\u011fildir. Y ku\u015fa\u011f\u0131, belirli bir ihtiyac\u0131 hissetti\u011finde \u00fcr\u00fcnler hakk\u0131nda bilgi sahibi oluyor ve ara\u015ft\u0131rmas\u0131na dijital olarak ba\u015fl\u0131yor. Karar verildikten sonra, Y ku\u015fa\u011f\u0131 h\u0131zl\u0131 teslimat ve birinci s\u0131n\u0131f hizmet beklemektedir. Bu tutumlar\u0131n\u0131 i\u015f ili\u015fkilerine de ta\u015f\u0131rlar.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Pratikte bu, d\u0131\u015fa d\u00f6n\u00fck pazarlaman\u0131n daha az \u00f6nemli hale geldi\u011fi anlam\u0131na geliyor. \u00c7a\u011fda\u015f bir alternatif olan inbound pazarlama, gelecekte daha da \u00f6nemli hale gelecektir. Pazarlama, ilgili taraflar\u0131 ileti\u015fim kurmaya motive eden bilgilendirici i\u00e7erik sa\u011flar. Sat\u0131\u015f personeli, kendilerini m\u00fc\u015fterilere yaln\u0131zca \u00fcr\u00fcn sunumunun \u00f6tesine ge\u00e7en kapsaml\u0131 ve ki\u015fiselle\u015ftirilmi\u015f tavsiyeler sunan g\u00fcvenilir ortaklara d\u00f6n\u00fc\u015ft\u00fcr\u00fcyor. H\u0131zl\u0131 bir sat\u0131\u015f yerine, uzun vadeli bir m\u00fc\u015fteri ili\u015fkisi kurmaya odaklan\u0131l\u0131r.<\/span><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-24357d7b elementor-widget elementor-widget-heading\" data-id=\"24357d7b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Hibrit sat\u0131\u015f modelleri<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-66d6dbd5 elementor-widget elementor-widget-text-editor\" data-id=\"66d6dbd5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Peki gelecek dijital sat\u0131\u015flara m\u0131 ait? Koronavir\u00fcs pandemisi nedeniyle bir\u00e7ok \u015firket k\u0131sa s\u00fcrede dijital B2B sat\u0131\u015f s\u00fcre\u00e7leri olu\u015fturmak zorunda kald\u0131 ve baz\u0131 \u015fa\u015f\u0131rt\u0131c\u0131 ba\u015far\u0131lar elde etti. Pandemi sona erdikten sonra bile, yeni yap\u0131lar\u0131n \u00e7o\u011fu kalacakt\u0131r.<\/span><a href=\"https:\/\/www.gartner.com\/smarterwithgartner\/future-of-sales-2025-why-b2b-sales-needs-a-digital-first-approach?_ga=2.13441141.355497030.1644591376-2104151690.1644591376\"> <span style=\"font-weight: 400;\">Gartner<\/span><\/a><span style=\"font-weight: 400;\">  2025&#8217;e kadar sat\u0131\u015f etkile\u015fimlerinin y\u00fczde 80&#8217;inin dijital kanallar \u00fczerinden ger\u00e7ekle\u015fece\u011fini \u00f6ng\u00f6r\u00fcyor. Bununla birlikte, analog B2B ileti\u015fimi \u00f6nemini korumaktad\u0131r.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Web seminerleri ve video g\u00f6r\u00fc\u015fmeleri, yerinde m\u00fc\u015fteri randevular\u0131n\u0131n yerini tutmaz. Bununla birlikte, sat\u0131\u015f s\u00fcrecinin ilk a\u015famas\u0131nda d\u00fc\u015f\u00fck e\u015fikli bir ileti\u015fim se\u00e7ene\u011fi olarak hizmet ederler ve dijital formatlar, sat\u0131n alma i\u015flemi tamamland\u0131ktan sonra ili\u015fkileri s\u00fcrd\u00fcrmek i\u00e7in de uygundur. Gelecek, geleneksel B2B sat\u0131\u015flar\u0131 ile dijital B2B sat\u0131\u015flar\u0131n\u0131 anlaml\u0131 ve etkili bir \u015fekilde birle\u015ftirmeyi ba\u015faran \u015firketlere ait. Her \u015firket, bu hibrit sat\u0131\u015f modellerinin tam olarak neye benzedi\u011fini duruma g\u00f6re \u00f6\u011frenmelidir. En iyi uygulamalar \u00f6n\u00fcm\u00fczdeki aylarda ve y\u0131llarda belirginle\u015fecektir.<\/span><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a4100b0 elementor-widget elementor-widget-heading\" data-id=\"a4100b0\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Sosyal Sat\u0131\u015f<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-de648ce elementor-widget elementor-widget-text-editor\" data-id=\"de648ce\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Facebook, Instagram, Xing ve LinkedIn gibi platformlarda dijital diyalog art\u0131k B2C&#8217;de pazarlama ve sat\u0131\u015f ileti\u015fiminin do\u011fal bir par\u00e7as\u0131. B2B&#8217;de \u015firketler h\u00e2l\u00e2 temkinli davran\u0131yor. Ancak, gen\u00e7 nesil de B2B ortam\u0131nda karar verici pozisyonlara ge\u00e7ti\u011finden, B2B sat\u0131\u015f g\u00f6revlilerinin bu suskunlu\u011fu terk etmelerinin zaman\u0131 geldi.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00d6zellikle Xing ve LinkedIn gibi profesyonel a\u011flar, \u00e7al\u0131\u015fanlar\u0131n bunlar\u0131 tek tarafl\u0131 duyurular yerine ger\u00e7ek profesyonel diyalog i\u00e7in kullanmalar\u0131 halinde B2B ileti\u015fim i\u00e7in f\u0131rsatlar yarat\u0131r. Bunun nedeni, tart\u0131\u015fmalar\u0131n markan\u0131n g\u00f6r\u00fcn\u00fcrl\u00fc\u011f\u00fcn\u00fc art\u0131rmas\u0131 ve genellikle m\u00fc\u015fteri taraf\u0131ndan ba\u015flat\u0131lan dan\u0131\u015fma ve sat\u0131\u015f g\u00f6r\u00fc\u015fmeleri i\u00e7in bir ba\u015flang\u0131\u00e7 noktas\u0131 olmas\u0131d\u0131r. DACH b\u00f6lgesindeki kurulu\u015flar, \u00e7o\u011fu zaman oldu\u011fu gibi, k\u0131yasland\u0131\u011f\u0131nda \u00e7ok daha ileride olan ABD pazar\u0131n\u0131 \u00f6rnek alabilirler.<\/span><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-981f729 elementor-widget elementor-widget-heading\" data-id=\"981f729\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Pazarlama ve sat\u0131\u015f a\u011f\u0131<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a0d25a8 elementor-widget elementor-widget-text-editor\" data-id=\"a0d25a8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">\u00d6n\u00fcm\u00fczdeki y\u0131llarda da devam edecek bir ba\u015fka geli\u015fme: Pazarlama ve sat\u0131\u015f aras\u0131ndaki s\u0131n\u0131rlar giderek bulan\u0131kla\u015f\u0131yor. \u015eirketler etkili bir inbound pazarlama faaliyeti y\u00fcr\u00fctmek istiyorlarsa bunu yapmak zorundalar.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Pazarlaman\u0131n kullan\u0131c\u0131lara ilgili bilgileri sunabilmesi i\u00e7in sat\u0131\u015f deneyimine dayan\u0131r. Sat\u0131\u015f m\u00fcd\u00fcrleri m\u00fc\u015fterileri ki\u015fisel olarak tan\u0131r, ilgi alanlar\u0131n\u0131 ve \u00e7al\u0131\u015fma ko\u015fullar\u0131n\u0131 bilir. Sat\u0131\u015f \u00e7al\u0131\u015fanlar\u0131 s\u0131cak potansiyel m\u00fc\u015fteriler elde etmek istiyorsa, silo zihniyetini a\u015fmalar\u0131 ve birlikte kampanyalar geli\u015ftirmeleri gerekir. Pazarlama daha sonra, \u00f6rne\u011fin bir sat\u0131\u015f temsilcisinin \u00e7evrimi\u00e7i bir demo sundu\u011fu bir web semineri i\u00e7in kay\u0131tlar olu\u015fturur. Pazarlama daha sonra tekrar devreye girerek kat\u0131l\u0131mc\u0131lara e-posta serileri arac\u0131l\u0131\u011f\u0131yla daha fazla e\u011fitim sa\u011flar. Entegrasyon ne kadar iyi olursa, tamamlanma oranlar\u0131 o kadar y\u00fcksek ve olas\u0131 sat\u0131\u015f ba\u015f\u0131na maliyetler o kadar d\u00fc\u015f\u00fck olur.<\/span><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2b49d1a elementor-widget elementor-widget-heading\" data-id=\"2b49d1a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Yapay zeka ve otomasyon<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2c8818c elementor-widget elementor-widget-text-editor\" data-id=\"2c8818c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">\u015eirketler, potansiyel m\u00fc\u015fterileri hakk\u0131nda ayr\u0131nt\u0131l\u0131 bilgi toplayabilir ve \u00f6zellikle dijital kanallarda pazarlama ve sat\u0131\u015f \u00f6nlemlerinin ba\u015far\u0131s\u0131n\u0131 \u00f6l\u00e7ebilir. Hangi \u00e7evrimi\u00e7i reklamlar en iyi performans\u0131 g\u00f6sterir? Hangi web seminerleri en \u00e7ok potansiyel m\u00fc\u015fteri \u00e7ekiyor? \u0130nsanlar\u0131 ileti\u015fim kurmaya motive etmek i\u00e7in en etkili i\u00e7erik hangisidir? Gelecekte, sat\u0131\u015flar giderek daha az sezgiye dayal\u0131 ve giderek daha fazla veriye dayal\u0131 olacak. Avantajlar\u0131 a\u00e7\u0131k: daha d\u00fc\u015f\u00fck maliyetler ve daha h\u0131zl\u0131 kararlar.<\/span> <strong><br \/>\n  <a href=\"https:\/\/www.gartner.com\/en\/newsroom\/press-releases\/2020-10-06-gartner-says-60--of-b2b-sales-organizations-will-tran\"> Gartner&#8217;a g\u00f6re, B2B \u015firketlerinin y\u00fczde 60&#8217;\u0131<\/a><br \/>\n<\/strong><span style=\"font-weight: 400;\"> bu y\u00f6nteme ge\u00e7ecektir.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ancak veri tek ba\u015f\u0131na rekabet avantaj\u0131 yaratmaz. Ak\u0131ll\u0131ca de\u011ferlendirmeleri \u00e7ok \u00f6nemlidir. Yapay zeka \u00f6n\u00fcm\u00fczdeki y\u0131llarda sekt\u00f6r\u00fc d\u00f6n\u00fc\u015ft\u00fcrecek. \u015eirketler \u015fimdiden m\u00fc\u015fteri davran\u0131\u015flar\u0131n\u0131 tahmin edebiliyor, en uygun fiyatlar\u0131 hesaplayabiliyor ve sat\u0131\u015f s\u00fcre\u00e7lerinin maliyetlerini azaltabiliyor. Otomasyon, i\u015fletme sekt\u00f6r\u00fcnde giderek daha \u00f6nemli hale gelmektedir. Botlar bir\u00e7ok mesaj yazacak ve sistemler bir\u00e7ok idari g\u00f6revi \u00fcstlenecektir. Bu, sat\u0131\u015f personeline stratejik \u00e7al\u0131\u015fma ve ki\u015fisel dan\u0131\u015fmanl\u0131k i\u00e7in daha fazla zaman kazand\u0131r\u0131r.<\/span><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9a3d021 elementor-widget elementor-widget-heading\" data-id=\"9a3d021\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Art\u0131r\u0131lm\u0131\u015f ger\u00e7eklik ve B2B sat\u0131\u015flar\u0131<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ce7d838 elementor-widget elementor-widget-image\" data-id=\"ce7d838\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1200\" height=\"544\" src=\"https:\/\/alegerglobal.com\/wp-content\/uploads\/2021\/08\/4235.jpg\" class=\"attachment-full size-full wp-image-7033\" alt=\"Augmented Reality mit dem Smartphone in der Industrie\" srcset=\"https:\/\/alegerglobal.com\/wp-content\/uploads\/2021\/08\/4235.jpg 1200w, https:\/\/alegerglobal.com\/wp-content\/uploads\/2021\/08\/4235-300x136.jpg 300w, https:\/\/alegerglobal.com\/wp-content\/uploads\/2021\/08\/4235-1024x464.jpg 1024w, https:\/\/alegerglobal.com\/wp-content\/uploads\/2021\/08\/4235-768x348.jpg 768w, https:\/\/alegerglobal.com\/wp-content\/uploads\/2021\/08\/4235-800x363.jpg 800w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3e21c996 elementor-widget elementor-widget-text-editor\" data-id=\"3e21c996\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">\u015eimdiye kadar<\/span><a href=\"https:\/\/alegerglobal.com\/tr\/artirilmis-gerceklik\/\"> <span style=\"font-weight: 400;\"><strong>art\u0131r\u0131lm\u0131\u015f ger\u00e7eklik<\/strong><\/span><\/a><span style=\"font-weight: 400;\">  g\u00fcnl\u00fck hayatta \u00e7ok yayg\u0131n de\u011fildir. \u00d6zel bir veri g\u00f6zl\u00fc\u011f\u00fcne gerek yoktur. Ekrana bakmak ve ortam\u0131 sanal \u00f6\u011felerle zenginle\u015ftirmek i\u00e7in tek ihtiyac\u0131n\u0131z olan bir ak\u0131ll\u0131 telefon veya tablet. Bu teknoloji \u015fu anda end\u00fcstriyel bak\u0131m ve onar\u0131m alan\u0131nda h\u0131zla yay\u0131lmaktad\u0131r. Buna kar\u015f\u0131l\u0131k, pazarlama ve B2B sat\u0131\u015flar\u0131nda kullan\u0131m\u0131 hen\u00fcz emekleme a\u015famas\u0131nda. Ancak \u00f6n\u00fcm\u00fczdeki birka\u00e7 y\u0131l i\u00e7inde, AR&#8217;nin QR kodlar\u0131na benzer bir \u015fekilde ileti\u015fim kar\u0131\u015f\u0131m\u0131nda kendini g\u00f6stermesi muhtemeldir. \u00c7\u00fcnk\u00fc teknoloji, dijital ve uyar\u0131c\u0131larla dolu g\u00fcnl\u00fck hayat\u0131m\u0131zda sat\u0131\u015f i\u00e7in giderek zorla\u015fan bir \u015feyi ba\u015far\u0131yor: Duygusalla\u015ft\u0131rma sa\u011flar.<\/span><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-ebe0943 elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ebe0943\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;jet_parallax_layout_list&quot;:[],&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-5c91972\" data-id=\"5c91972\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5417923 elementor-widget-mobile__width-inherit nomarg elementor-widget elementor-widget-text-editor\" data-id=\"5417923\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"margin-bottom: 0; text-align: left;\">Art\u0131r\u0131lm\u0131\u015f ger\u00e7ekli\u011fin uygulama alanlar\u0131 hakk\u0131nda daha fazla bilgi edinmek ister misiniz? K\u0131lavuz i\u00e7in buraya t\u0131klay\u0131n.  <\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-1e49e73\" data-id=\"1e49e73\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4799b41 elementor-align-center elementor-widget-mobile__width-inherit elementor-widget elementor-widget-button\" data-id=\"4799b41\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/alegerglobal.com\/tr\/artirilmis-gerceklik\/uygulama-alanlari\/\" rel=\"nofollow\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">AR uygulama alanlar\u0131<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-d401873 elementor-widget elementor-widget-text-editor\" data-id=\"d401873\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">A\u015fa\u011f\u0131dakiler i\u00e7in olas\u0131 uygulamalar<\/span><a href=\"https:\/\/alegerglobal.com\/tr\/kullanim-oernekleri\/ar-satislari-4-0\/\"> <strong>AR-Sat\u0131\u015f<\/strong><\/a><span style=\"font-weight: 400;\">  Sat\u0131\u015f personeli, \u00e7evrimi\u00e7i sunumlar\u0131na QR kodlar\u0131 yerle\u015ftirerek kat\u0131l\u0131mc\u0131lar\u0131n sunulan \u00fcr\u00fcn\u00fcn sanal modellerini \u00e7a\u011f\u0131rmalar\u0131na ve ofislerinde her y\u00f6nden g\u00f6r\u00fcnt\u00fclemelerine olanak tan\u0131yabilir. Ancak \u015firketler AR&#8217;yi ticaret fuarlar\u0131nda ve m\u00fc\u015fteri randevular\u0131nda kal\u0131c\u0131 bir izlenim b\u0131rakmak i\u00e7in de kullan\u0131yor: M\u00fc\u015fteriler, bir diz\u00fcst\u00fc bilgisayar ekran\u0131nda binalar\u0131n ve sistemlerin 3D modellerine bakmak yerine, nesnelerin odadaki orijinal boyutlar\u0131nda nas\u0131l g\u00f6r\u00fcnd\u00fc\u011f\u00fcn\u00fc do\u011frudan deneyimlemek i\u00e7in AR g\u00f6zl\u00fcklerini kullanabilirler. AR ayr\u0131ca, \u00f6zellikle B2B ileti\u015fiminde, sat\u0131\u015f personeli karma\u015f\u0131k i\u015flevleri ve s\u00fcre\u00e7leri teorik olarak a\u00e7\u0131klamak yerine AR&#8217;de g\u00f6sterebildi\u011fi i\u00e7in dan\u0131\u015fmanl\u0131\u011f\u0131 basitle\u015ftirir.<\/span><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-d397352 elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d397352\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;jet_parallax_layout_list&quot;:[],&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-83b2bcf\" data-id=\"83b2bcf\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f2ea354 elementor-widget-mobile__width-inherit nomarg elementor-widget elementor-widget-text-editor\" data-id=\"f2ea354\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"margin-bottom: 0; text-align: left;\">Sekt\u00f6r i\u00e7in dijital sat\u0131\u015f konusunda uzman olmak ister misiniz? Pipegenerator&#8217;da daha fazlas\u0131n\u0131 \u00f6\u011frenin.  <\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-bfcc4d9\" data-id=\"bfcc4d9\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-251c66d elementor-align-center elementor-widget-mobile__width-inherit elementor-widget elementor-widget-button\" data-id=\"251c66d\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/pipegenerator.com\/\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Daha fazla bilgi<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-49af0da5 elementor-widget elementor-widget-heading\" data-id=\"49af0da5\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">B2B sat\u0131\u015flar\u0131n gelece\u011fi: insan ve makine aras\u0131nda optimum i\u015fbirli\u011fi\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b24bfd1 elementor-widget elementor-widget-text-editor\" data-id=\"b24bfd1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Trendler gelip ge\u00e7icidir, ancak baz\u0131 temel sosyal ve teknolojik de\u011fi\u015fiklikler s\u00fcrd\u00fcr\u00fclebilirdir. Ba\u015far\u0131l\u0131 B2B sat\u0131\u015flar\u0131 bu geli\u015fmeleri dikkate al\u0131r; bu da her \u015feyden \u00f6nce liderlik rollerini giderek daha fazla \u00fcstlenen Y ku\u015fa\u011f\u0131n\u0131n dijital kullan\u0131m ve ileti\u015fim al\u0131\u015fkanl\u0131klar\u0131na uyum sa\u011flamak anlam\u0131na gelir.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Gelecekte, ba\u015far\u0131l\u0131 B2B sat\u0131\u015f stratejileri daha hibrit, dan\u0131\u015fmanl\u0131k ve deneyim odakl\u0131 olacak. M\u00fc\u015fteri yolculu\u011funun ilk a\u015famas\u0131nda dijital kanallar\u0131 kullan\u0131yor ve nitelikli potansiyel m\u00fc\u015fterilere ki\u015fisel tavsiyelerde bulunmaya odaklan\u0131yorlar. \u015eirketler, sat\u0131n alma iste\u011fini art\u0131rmak ve uygun m\u00fc\u015fteri adaylar\u0131n\u0131 se\u00e7mek i\u00e7in otomasyon ve yapay zeka ile giderek daha fazla \u00e7al\u0131\u015facak. Bu, B2B sat\u0131\u015f personelinin empati gibi insani nitelikler gerektiren g\u00f6revlere odaklanmas\u0131 i\u00e7in zaman kazand\u0131r\u0131r.  <\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u015eirketler kendilerini rakiplerinden ay\u0131rmak istiyorlarsa duygusal deneyimler yaratmak \u00e7ok \u00f6nemlidir. G\u00fcnl\u00fck hayat\u0131m\u0131z\u0131n s\u00fcrekli multimedya g\u00fcr\u00fclt\u00fcs\u00fc, al\u0131\u015fveri\u015f yapanlarda vay can\u0131na etkisi yaratmay\u0131 zorla\u015ft\u0131r\u0131yor. Ancak y\u00fcksek hizmet kalitesi ve cazip bir m\u00fc\u015fteri deneyimi ile bu m\u00fcmk\u00fcnd\u00fcr. Art\u0131r\u0131lm\u0131\u015f ger\u00e7eklik gibi yeni deneyim odakl\u0131 teknolojiler burada de\u011ferli bir destek sa\u011flayabilir ve ilgili taraflar\u0131 m\u00fc\u015fteriye d\u00f6n\u00fc\u015ft\u00fcrebilir. AR, sat\u0131\u015f cephaneli\u011finde hala gizli bir silah, ancak bu durum \u00f6n\u00fcm\u00fczdeki y\u0131llarda de\u011fi\u015fecek gibi g\u00f6r\u00fcn\u00fcyor. Geriye, insanlar\u0131n ve teknolojilerin m\u00fcmk\u00fcn oldu\u011funca etkili bir \u015fekilde birlikte \u00e7al\u0131\u015fmas\u0131n\u0131 sa\u011flamak ve kendi g\u00fc\u00e7lerini birle\u015ftirmek kal\u0131yor.<\/span><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-53a80abd elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"53a80abd\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;jet_parallax_layout_list&quot;:[],&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-6e65eaba\" data-id=\"6e65eaba\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f5de2b9 elementor-widget-mobile__width-inherit nomarg elementor-widget elementor-widget-text-editor\" data-id=\"f5de2b9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">B2B sat\u0131\u015f s\u00fcre\u00e7lerinizde AR&#8217;yi test etmek ister misiniz? Hangi donan\u0131m ve yaz\u0131l\u0131m\u0131n kullan\u0131m durumunuza en uygun oldu\u011fu konusunda tavsiye mi ar\u0131yorsunuz?<\/span><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-577b7c17\" data-id=\"577b7c17\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6d8fcf1f nomarg elementor-widget-mobile__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"6d8fcf1f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: left;\">\u015eimdi bir geri arama talep edin:<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7e83f0fb elementor-button-align-stretch elementor-widget elementor-widget-form\" data-id=\"7e83f0fb\" data-element_type=\"widget\" data-settings=\"{&quot;step_next_label&quot;:&quot;Sonraki&quot;,&quot;step_previous_label&quot;:&quot;\\u00d6nceki&quot;,&quot;button_width&quot;:&quot;100&quot;,&quot;step_type&quot;:&quot;number_text&quot;,&quot;step_icon_shape&quot;:&quot;circle&quot;}\" data-widget_type=\"form.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<form class=\"elementor-form\" method=\"post\" data-wpl_tracker=\"{&quot;gtag&quot;:true,&quot;gtag_category&quot;:&quot;lead&quot;,&quot;gtag_action&quot;:&quot;contact-form&quot;,&quot;gtag_label&quot;:&quot;hit&quot;}\" class=\"events-tracker-for-elementor\" id=\"callback_footer_form\" name=\"Yeni Form\">\n\t\t\t<input type=\"hidden\" name=\"post_id\" value=\"38978\"\/>\n\t\t\t<input type=\"hidden\" name=\"form_id\" value=\"7e83f0fb\"\/>\n\t\t\t<input type=\"hidden\" name=\"referer_title\" value=\"ALEGER \u22c6 Augmented Reality\" \/>\n\n\t\t\t\n\t\t\t<div class=\"elementor-form-fields-wrapper elementor-labels-\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-text elementor-field-group elementor-column elementor-field-group-name elementor-col-100 elementor-field-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-name\" class=\"elementor-field-label elementor-screen-only\">\n\t\t\t\t\t\t\t\t\u0130sim\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"text\" name=\"form_fields[name]\" id=\"form-field-name\" class=\"elementor-field elementor-size-md  elementor-field-textual\" placeholder=\"\u0130sim\" required=\"required\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-tel elementor-field-group elementor-column elementor-field-group-telefon elementor-col-100 elementor-field-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-telefon\" class=\"elementor-field-label elementor-screen-only\">\n\t\t\t\t\t\t\t\tTelefon\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t<input size=\"1\" type=\"tel\" name=\"form_fields[telefon]\" id=\"form-field-telefon\" class=\"elementor-field elementor-size-md  elementor-field-textual\" placeholder=\"Telefon\" required=\"required\" pattern=\"[0-9()#&amp;+*-=.]+\" title=\"Only numbers and phone characters (#, -, *, etc) are accepted.\">\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-recaptcha_v3 elementor-field-group elementor-column elementor-field-group-field_dd37043 elementor-col-100 recaptcha_v3-bottomright\">\n\t\t\t\t\t<div class=\"elementor-field\" id=\"form-field-field_dd37043\"><div class=\"elementor-g-recaptcha\" data-sitekey=\"6LeHf4IbAAAAAL7QoQKGMnXOE_mjlIGdCLEm-1T6\" data-type=\"v3\" data-action=\"Form\" data-badge=\"bottomright\" data-size=\"invisible\"><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-group elementor-column elementor-field-type-submit elementor-col-100 e-form__buttons\">\n\t\t\t\t\t<button class=\"elementor-button elementor-size-sm\" type=\"submit\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">G\u00f6nder<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/button>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/form>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-3504a7a3\" data-id=\"3504a7a3\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-16f435bd elementor-toc--minimized-on-tablet elementor-widget elementor-widget-table-of-contents\" data-id=\"16f435bd\" data-element_type=\"widget\" data-settings=\"{&quot;headings_by_tags&quot;:[&quot;h2&quot;,&quot;h3&quot;],&quot;exclude_headings_by_selector&quot;:&quot;#overview, #newsletter, #produkt-vorst, #vorteile, #produc&quot;,&quot;marker_view&quot;:&quot;numbers&quot;,&quot;no_headings_message&quot;:&quot;No headings were found on this page.&quot;,&quot;minimize_box&quot;:&quot;yes&quot;,&quot;minimized_on&quot;:&quot;tablet&quot;,&quot;hierarchical_view&quot;:&quot;yes&quot;,&quot;min_height&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"table-of-contents.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-toc__header\">\n\t\t\t<div class=\"elementor-toc__header-title\">\n\t\t\t\t\u0130\u00e7indekiler\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--expand\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__16f435bd\" aria-expanded=\"true\" aria-label=\"Open table of contents\"><i aria-hidden=\"true\" class=\"fas fa-chevron-down\"><\/i><\/div>\n\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--collapse\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__16f435bd\" aria-expanded=\"true\" aria-label=\"Close table of contents\"><i aria-hidden=\"true\" class=\"fas fa-chevron-up\"><\/i><\/div>\n\t\t\t\t\t<\/div>\n\t\t<div id=\"elementor-toc__16f435bd\" class=\"elementor-toc__body\">\n\t\t\t<div class=\"elementor-toc__spinner-container\">\n\t\t\t\t<i class=\"elementor-toc__spinner eicon-animation-spin eicon-loading\" aria-hidden=\"true\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3adabb2 elementor-hidden-tablet elementor-hidden-mobile elementor-widget elementor-widget-template\" data-id=\"3adabb2\" data-element_type=\"widget\" data-settings=\"{&quot;sticky&quot;:&quot;top&quot;,&quot;sticky_offset&quot;:150,&quot;sticky_parent&quot;:&quot;yes&quot;,&quot;sticky_on&quot;:[&quot;desktop&quot;,&quot;tablet&quot;,&quot;mobile&quot;],&quot;sticky_effects_offset&quot;:0,&quot;sticky_anchor_link_offset&quot;:0}\" data-widget_type=\"template.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-template\">\n\t\t\t\t\t<div data-elementor-type=\"section\" data-elementor-id=\"39919\" class=\"elementor elementor-39919 elementor-9153\" data-elementor-settings=\"{&quot;ha_cmc_init_switcher&quot;:&quot;no&quot;}\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-937f2ef elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"937f2ef\" data-element_type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[],&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-83958dd\" data-id=\"83958dd\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-ee1d32b elementor-hidden-tablet elementor-hidden-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ee1d32b\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;sticky&quot;:&quot;top&quot;,&quot;sticky_offset&quot;:150,&quot;sticky_parent&quot;:&quot;yes&quot;,&quot;jet_parallax_layout_list&quot;:[],&quot;_ha_eqh_enable&quot;:false,&quot;sticky_on&quot;:[&quot;desktop&quot;,&quot;tablet&quot;,&quot;mobile&quot;],&quot;sticky_effects_offset&quot;:0,&quot;sticky_anchor_link_offset&quot;:0}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-bd8f0ac\" data-id=\"bd8f0ac\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8d63a7b lesmarg elementor-widget elementor-widget-heading\" data-id=\"8d63a7b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Herhangi bir sorunuz var m\u0131?<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b3dd670 lesmarg elementor-widget elementor-widget-heading\" data-id=\"b3dd670\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Bug\u00fcn bize ula\u015f\u0131n!<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a8cc652 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"a8cc652\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-eb31c9e elementor-align-left elementor-widget-mobile__width-inherit elementor-widget elementor-widget-button\" data-id=\"eb31c9e\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"tel:004938539378556\" rel=\"nofollow\" id=\"button_5\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-phone-alt\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">+49 385 3937 8556<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0a280a9 elementor-align-left elementor-widget-mobile__width-inherit elementor-widget elementor-widget-button\" data-id=\"0a280a9\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"mailto:info@alegerglobal.com\" rel=\"nofollow\" id=\"button_4\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-envelope\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">info@alegerglobal.com<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f86b0c3 elementor-align-left elementor-widget-mobile__width-inherit elementor-widget elementor-widget-button\" data-id=\"f86b0c3\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#elementor-action%3Aaction%3Dpopup%3Aopen%26settings%3DeyJpZCI6MzkwMTYsInRvZ2dsZSI6ZmFsc2V9\" rel=\"nofollow\" id=\"button_1\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-location-arrow\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Geri arama hizmeti<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-195989d elementor-align-left elementor-widget-mobile__width-inherit elementor-widget elementor-widget-button\" data-id=\"195989d\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#elementor-action%3Aaction%3Dpopup%3Aopen%26settings%3DeyJpZCI6MzkwMTAsInRvZ2dsZSI6ZmFsc2V9\" rel=\"nofollow\" id=\"button_2\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-envelope\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Fiyat teklifi isteyin<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>B2B sat\u0131\u015flar\u0131: 2022 trendleri ve s\u00fcrd\u00fcr\u00fclebilir ba\u015far\u0131 stratejileri Ak\u0131ll\u0131 Fabrika Bak\u0131m Ak\u0131ll\u0131 Bak\u0131m Dijital M\u00fchendislik Uzaktan bak\u0131m Onar\u0131m Bak\u0131m B2B sat\u0131\u015flar Ba\u015far\u0131l\u0131 bir B2B sat\u0131\u015f\u0131n\u0131 olu\u015fturan unsurlar son y\u0131llarda b\u00fcy\u00fck \u00f6l\u00e7\u00fcde de\u011fi\u015fti \u00e7\u00fcnk\u00fc ileti\u015fim tercihleri de\u011fi\u015fti, yeni teknolojik olanaklar eklendi ve yeni \u00e7al\u0131\u015fma bi\u00e7imleri etkili oldu. Sekt\u00f6r\u00fcn gelecekte daha sessiz hale gelmesi pek olas\u0131 de\u011fildir. [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"parent":38976,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-38978","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v20.10 (Yoast SEO v24.3) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>B2B sat\u0131\u015flar\u0131: 2022&#039;de ka\u00e7\u0131rmaman\u0131z gerekenler | ALEGER&#039;den ipu\u00e7lar\u0131<\/title>\n<meta name=\"description\" content=\"Sosyal sat\u0131\u015f, yapay zeka ve otomasyondan art\u0131r\u0131lm\u0131\u015f ger\u00e7eklik ile \u00fcr\u00fcn sunumuna kadar. 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