{"id":25342,"date":"2022-05-11T12:41:00","date_gmt":"2022-05-11T11:41:00","guid":{"rendered":"https:\/\/alegerglobal.com\/rozsirena-realita\/oblasti-pouziti\/prodej-b2b-a-ar\/"},"modified":"2024-06-03T12:06:38","modified_gmt":"2024-06-03T11:06:38","slug":"prodej-b2b-a-ar","status":"publish","type":"page","link":"https:\/\/alegerglobal.com\/cs\/rozsirena-realita\/oblasti-pouziti\/prodej-b2b-a-ar\/","title":{"rendered":"Prodej B2B a AR"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"25342\" class=\"elementor elementor-25342 elementor-12046\" data-elementor-settings=\"{&quot;ha_cmc_init_switcher&quot;:&quot;no&quot;}\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-72b2af11 elementor-section-stretched mainrevhead elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"72b2af11\" data-element_type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;classic&quot;,&quot;jet_parallax_layout_list&quot;:[],&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1bff5f3b\" data-id=\"1bff5f3b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-16a88cd4 elementor-widget elementor-widget-heading\" data-id=\"16a88cd4\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Prodej B2B: trendy pro rok 2022 a strategie udr\u017eiteln\u00e9ho \u00fasp\u011bchu<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-663c5123 mainrevnav elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"663c5123\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;sticky&quot;:&quot;top&quot;,&quot;sticky_on&quot;:[&quot;desktop&quot;],&quot;sticky_offset&quot;:81,&quot;jet_parallax_layout_list&quot;:[],&quot;_ha_eqh_enable&quot;:false,&quot;motion_fx_devices&quot;:[&quot;desktop&quot;,&quot;tablet&quot;,&quot;mobile&quot;],&quot;sticky_effects_offset&quot;:0,&quot;sticky_anchor_link_offset&quot;:0}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-20 elementor-top-column elementor-element elementor-element-26ce11f8\" data-id=\"26ce11f8\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-67afc8f5 elementor-widget elementor-widget-heading\" data-id=\"67afc8f5\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/alegerglobal.com\/cs\/rozsirena-realita\/oblasti-pouziti\/chytra-tovarna\/\">chytr\u00e1 tov\u00e1rna<\/a><\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-20 elementor-top-column elementor-element elementor-element-702f111f\" data-id=\"702f111f\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a365626 elementor-widget elementor-widget-heading\" data-id=\"a365626\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/alegerglobal.com\/cs\/rozsirena-realita\/oblasti-pouziti\/udrzba\/\">\u00fadr\u017eba<\/a><\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-20 elementor-top-column elementor-element elementor-element-af3d8ea\" data-id=\"af3d8ea\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4adba530 elementor-widget elementor-widget-heading\" data-id=\"4adba530\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/alegerglobal.com\/cs\/rozsirena-realita\/oblasti-pouziti\/chytra-udrzba\/\">Chytr\u00e1 \u00fadr\u017eba<\/a><\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-20 elementor-top-column elementor-element elementor-element-2a8ad2c3\" data-id=\"2a8ad2c3\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-45342e4f elementor-widget elementor-widget-heading\" data-id=\"45342e4f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/alegerglobal.com\/cs\/rozsirena-realita\/oblasti-pouziti\/digitalni-inzenyrstvi\/\">digit\u00e1ln\u00ed in\u017een\u00fdrstv\u00ed<\/a><\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-20 elementor-top-column elementor-element elementor-element-515226fa\" data-id=\"515226fa\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7169bafc elementor-widget elementor-widget-heading\" data-id=\"7169bafc\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/alegerglobal.com\/cs\/rozsirena-realita\/oblasti-pouziti\/vzdalena-udrzba\/\">Vzd\u00e1len\u00e1 \u00fadr\u017eba<\/a><\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-64936cf2 mainrevnav elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"64936cf2\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;sticky&quot;:&quot;top&quot;,&quot;sticky_on&quot;:[&quot;desktop&quot;],&quot;sticky_offset&quot;:81,&quot;jet_parallax_layout_list&quot;:[],&quot;_ha_eqh_enable&quot;:false,&quot;motion_fx_devices&quot;:[&quot;desktop&quot;,&quot;tablet&quot;,&quot;mobile&quot;],&quot;sticky_effects_offset&quot;:0,&quot;sticky_anchor_link_offset&quot;:0}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-20 elementor-top-column elementor-element elementor-element-40a5f71\" data-id=\"40a5f71\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-20 elementor-top-column elementor-element elementor-element-fa04d45\" data-id=\"fa04d45\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-39869792 elementor-widget elementor-widget-heading\" data-id=\"39869792\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/alegerglobal.com\/cs\/rozsirena-realita\/oblasti-pouziti\/oprava\/\">Oprava<\/a><\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-20 elementor-top-column elementor-element elementor-element-9463843\" data-id=\"9463843\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5119bbc5 elementor-widget elementor-widget-heading\" data-id=\"5119bbc5\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/alegerglobal.com\/cs\/rozsirena-realita\/oblasti-pouziti\/udrzba-2\/\">\u00dadr\u017eba<\/a><\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-20 elementor-top-column elementor-element elementor-element-a860f22 currnt\" data-id=\"a860f22\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ede258a elementor-widget elementor-widget-heading\" data-id=\"ede258a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/alegerglobal.com\/cs\/rozsirena-realita\/oblasti-pouziti\/prodej-b2b-a-ar\/\">Prodej B2B<\/a><\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-20 elementor-top-column elementor-element elementor-element-1c020f87\" data-id=\"1c020f87\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8d5dfcd mainrev elementor-reverse-mobile elementor-reverse-tablet elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8d5dfcd\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;jet_parallax_layout_list&quot;:[],&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-5b6b5a32\" data-id=\"5b6b5a32\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-48183ead elementor-widget elementor-widget-text-editor\" data-id=\"48183ead\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>To, co p\u0159edstavuje \u00fasp\u011b\u0161n\u00fd prodej B2B, se v posledn\u00edch letech v\u00fdrazn\u011b zm\u011bnilo, proto\u017ee se zm\u011bnily komunika\u010dn\u00ed preference, p\u0159i\u0161ly nov\u00e9 technologick\u00e9 mo\u017enosti a nov\u00e9 zp\u016fsoby pr\u00e1ce. Nelze o\u010dek\u00e1vat, \u017ee by v budoucnu bylo v tomto odv\u011btv\u00ed klidn\u011bji. Ale ti, kte\u0159\u00ed rozum\u00ed specifik\u016fm B2B prodeje a vyu\u017e\u00edvaj\u00ed velk\u00e9 trendy, jako je roz\u0161\u00ed\u0159en\u00e1 realita a um\u011bl\u00e1 inteligence, mohou v budoucnu o\u010dek\u00e1vat vysokou m\u00edru uzav\u00edr\u00e1n\u00ed obchod\u016f.<\/strong><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7c8d615e elementor-widget elementor-widget-heading\" data-id=\"7c8d615e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Co je prodej B2B?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7b935a7 elementor-widget elementor-widget-text-editor\" data-id=\"7b935a7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Co se rozum\u00ed prodejem, lze rychle shrnout: Tento pojem ozna\u010duje v\u0161echna opat\u0159en\u00ed, kter\u00e1 maj\u00ed zajistit prodej v\u00fdrobk\u016f nebo slu\u017eeb. V u\u017e\u0161\u00edm slova smyslu znamen\u00e1 komunikaci a budov\u00e1n\u00ed vztah\u016f s potenci\u00e1ln\u00edmi z\u00e1kazn\u00edky s c\u00edlem motivovat je k (opakovan\u00e9mu) n\u00e1kupu.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Distribuce je v\u011bt\u0161inou diferencovan\u00e1 podle c\u00edlov\u00e9 skupiny. Rozli\u0161uje se mezi prodejem B2C a B2B. Zat\u00edmco B2C (Business to Consumer) se zab\u00fdv\u00e1 obchodn\u00edmi vztahy mezi podnikateli a soukrom\u00fdmi osobami, B2B (Business to Business) se t\u00fdk\u00e1 prodeje mezi spole\u010dnostmi.<\/span><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-38b92af2 elementor-widget elementor-widget-heading\" data-id=\"38b92af2\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Zvl\u00e1\u0161tn\u00ed v\u00fdzvy v prodeji B2B<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-282c874a elementor-widget elementor-widget-text-editor\" data-id=\"282c874a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Ob\u011b prodejn\u00ed orientace maj\u00ed v j\u00e1dru stejn\u00fd c\u00edl: generovat prodej. Proto\u017ee se v\u0161ak zam\u011b\u0159uj\u00ed na r\u016fzn\u00e9 c\u00edlov\u00e9 skupiny, jejich strategie se li\u0161\u00ed. To, co generuje prodej v prost\u0159ed\u00ed B2C, nemus\u00ed nutn\u011b fungovat v prost\u0159ed\u00ed B2B. Tyto charakteristiky odli\u0161uj\u00ed prodej B2B:<\/span><\/p>\n<ul>\n<li><b>N\u00e1kupn\u00ed centrum<\/b><span style=\"font-weight: 400;\">: O podnikatelsk\u00fdch v\u00fddaj\u00edch obvykle rozhoduje v\u00edce osob, zejm\u00e9na v p\u0159\u00edpad\u011b v\u011bt\u0161\u00edch investic. Krom\u011b projektov\u00e9ho mana\u017eera mus\u00ed d\u00e1t souhlas vedouc\u00ed odd\u011blen\u00ed a do rozhodov\u00e1n\u00ed m\u016f\u017ee zas\u00e1hnout i odd\u011blen\u00ed n\u00e1kupu a IT. B2B prodej mus\u00ed p\u0159i argumentaci zohlednit v\u0161echny z\u00fa\u010dastn\u011bn\u00e9 strany bez ohledu na to, zda se jedn\u00e1 o p\u0159\u00edmou nebo nep\u0159\u00edmou komunikaci.<\/span><\/li>\n<li><b>Del\u0161\u00ed prodejn\u00ed cykly<\/b><span style=\"font-weight: 400;\">Nov\u00fd svetr je zakoupen na po\u010dk\u00e1n\u00ed. P\u0159i \u0161estim\u00edstn\u00fdch investic\u00edch do produkt\u016f, kter\u00e9 se (maj\u00ed) pou\u017e\u00edvat po mnoho let, investuj\u00ed odpov\u011bdn\u00e9 osoby do v\u00fdb\u011bru produkt\u016f v\u00edce p\u0159em\u00fd\u0161len\u00ed, v\u00fdzkumu a zva\u017eov\u00e1n\u00ed. Od prvn\u00edho kontaktu s dodavatelem a\u017e po samotn\u00fd n\u00e1kup tak m\u016f\u017ee v z\u00e1vislosti na odv\u011btv\u00ed uplynout n\u011bkolik m\u011bs\u00edc\u016f, kdy prob\u00edh\u00e1 \u0159ada osobn\u00edch rozhovor\u016f.<\/span><\/li>\n<li><b>V\u00fdznam vztahu se z\u00e1kazn\u00edkem<\/b><span style=\"font-weight: 400;\">Vzhledem k del\u0161\u00edmu prodejn\u00edmu cyklu a z toho vypl\u00fdvaj\u00edc\u00edm vy\u0161\u0161\u00edm finan\u010dn\u00edm n\u00e1klad\u016fm na generov\u00e1n\u00ed potenci\u00e1ln\u00edch z\u00e1kazn\u00edk\u016f je v B2B d\u016fle\u017eit\u011bj\u0161\u00ed p\u00e9\u010de o st\u00e1vaj\u00edc\u00ed z\u00e1kazn\u00edky ne\u017e v B2C. \u00dasp\u011b\u0161n\u00ed prodejci kladou p\u0159inejmen\u0161\u00edm stejn\u00fd d\u016fraz na upsell a servis jako na z\u00edsk\u00e1v\u00e1n\u00ed nov\u00fdch z\u00e1kazn\u00edk\u016f.<\/span><\/li>\n<li><b>Individu\u00e1ln\u00ed \u0159e\u0161en\u00ed:<\/b><span style=\"font-weight: 400;\">  Zejm\u00e9na v pr\u016fmyslu a p\u0159i distribuci slo\u017eit\u00fdch stroj\u016f jsou v\u00fdrobky \u010dasto individu\u00e1ln\u011b p\u0159izp\u016fsobeny kontextu podniku. Mezi prodejcem a z\u00e1kazn\u00edkem mus\u00ed existovat osobn\u00ed koordinace. Slu\u017eby a poradenstv\u00ed poskytovan\u00e9 prodejci jsou proto &#8211; v\u00edce ne\u017e v p\u0159\u00edpad\u011b B2C &#8211; rozhoduj\u00edc\u00ed pro rozhodnut\u00ed o koupi.<\/span><\/li>\n<li><b>Kriti\u010dt\u00ed z\u00e1kazn\u00edci:<\/b><span style=\"font-weight: 400;\">  Pokud se uk\u00e1\u017ee, \u017ee nov\u00e1 chytr\u00e1 televize je \u0161patn\u00e1 koup\u011b, je to nep\u0159\u00edjemn\u00e9, ale d\u00e1 se to p\u0159ekonat. Pokud mnohamilionov\u00fd inova\u010dn\u00ed projekt nedos\u00e1hne o\u010dek\u00e1van\u00fdch v\u00fdsledk\u016f, m\u016f\u017ee to ohrozit vlastn\u00ed kari\u00e9ru. Z\u00e1kazn\u00edci B2B se proto obvykle osobn\u011bji zapojuj\u00ed do n\u00e1kupn\u00edho procesu a jsou kriti\u010dt\u011bj\u0161\u00ed p\u0159i v\u00fdb\u011bru a hodnocen\u00ed produkt\u016f ne\u017e koncov\u00ed spot\u0159ebitel\u00e9.<\/span><\/li>\n<\/ul>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-175d32a9 elementor-widget elementor-widget-heading\" data-id=\"175d32a9\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Trendy v prodeji B2B v roce 2022 a v dal\u0161\u00edch letech\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4d877f62 elementor-widget elementor-widget-text-editor\" data-id=\"4d877f62\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Distribuce B2B podl\u00e9h\u00e1 pr\u016fb\u011b\u017en\u00fdm zm\u011bn\u00e1m. Spole\u010densk\u00fd v\u00fdvoj a ud\u00e1losti, jako je ned\u00e1vn\u00e1 pandemie Corona, maj\u00ed vliv na osv\u011bd\u010den\u00e9 postupy v oblasti prodeje B2B. Digit\u00e1ln\u00ed transformace \u010din\u00ed d\u0159\u00edve \u00fa\u010dinn\u00e9 strategie ne\u00fa\u010dinn\u00fdmi a otev\u00edr\u00e1 nov\u00e9 p\u0159\u00edle\u017eitosti. Kter\u00e9 strategie budou fungovat v roce 2022? P\u0159es ve\u0161kerou nejistotu lze identifikovat n\u011bkter\u00e9 metatrendy, kter\u00e9 budou v leto\u0161n\u00edm roce a v n\u00e1sleduj\u00edc\u00edch letech ur\u010dovat podobu odv\u011btv\u00ed.<\/span><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-73ef2bb4 elementor-widget elementor-widget-heading\" data-id=\"73ef2bb4\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">P\u0159\u00edchoz\u00ed marketing a poradensk\u00fd prodej<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-db205ef elementor-widget elementor-widget-text-editor\" data-id=\"db205ef\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Polovinu n\u00e1kupn\u00edch rozhodnut\u00ed ve spole\u010dnostech B2B nyn\u00ed \u010din\u00ed z\u00e1stupci generace Y. Mlad\u0161\u00ed \u010dty\u0159ic\u00e1tn\u00edci se od star\u0161\u00edch generac\u00ed v\u00fdrazn\u011b li\u0161\u00ed v komunika\u010dn\u00edch a n\u00e1kupn\u00edch zvyklostech. Komunikace B2B se tomu mus\u00ed p\u0159izp\u016fsobit.  <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Mileni\u00e1lov\u00e9 vyrostli s Googlem a jsou zvykl\u00ed na doru\u010den\u00ed do druh\u00e9ho dne od Amazonu. Na nevy\u017e\u00e1dan\u00e9 prodejn\u00ed hovory reaguj\u00ed rozzloben\u011b a jsou mnohem m\u00e9n\u011b vn\u00edmav\u00ed k manipulativn\u00ed prodejn\u00ed r\u00e9torice ne\u017e p\u0159edchoz\u00ed generace. To je .<\/span><a href=\"https:\/\/www.gartner.com\/en\/sales\/trends\/future-of-sales\"> <span style=\"font-weight: 400;\">33 % kupuj\u00edc\u00edch B2B<\/span><\/a><span style=\"font-weight: 400;\">  Podle studie spole\u010dnosti Gartner proto nep\u0159ekvapuje po\u010det lid\u00ed, kte\u0159\u00ed by si p\u0159\u00e1li n\u00e1kupn\u00ed proces bez jak\u00e9hokoli kontaktu s prodejci. Generace Y se o produktech informuje, kdy\u017e c\u00edt\u00ed konkr\u00e9tn\u00ed pot\u0159ebu a za\u010d\u00edn\u00e1 sv\u016fj pr\u016fzkum digit\u00e1ln\u011b. Po rozhodnut\u00ed pak mileni\u00e1lov\u00e9 o\u010dek\u00e1vaj\u00ed rychl\u00e9 dod\u00e1n\u00ed a prvot\u0159\u00eddn\u00ed slu\u017eby. S t\u00edmto p\u0159\u00edstupem tak\u00e9 vstupuj\u00ed do obchodn\u00edch vztah\u016f.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">V praxi to znamen\u00e1, \u017ee outbound marketing ztr\u00e1c\u00ed na v\u00fdznamu. Sou\u010dasn\u00e1 alternativa, inbound marketing, bude v budoucnu je\u0161t\u011b d\u016fle\u017eit\u011bj\u0161\u00ed. Marketing poskytuje informa\u010dn\u00ed obsah, kter\u00fd motivuje z\u00e1jemce, aby se s n\u00edm spojili. V t\u00e9to souvislosti se distributo\u0159i m\u011bn\u00ed v d\u016fv\u011bryhodn\u00e9 partnery, kte\u0159\u00ed z\u00e1kazn\u00edk\u016fm nab\u00edzej\u00ed komplexn\u00ed a individu\u00e1ln\u00ed poradenstv\u00ed, je\u017e p\u0159esahuje pouhou prezentaci v\u00fdrobk\u016f. M\u00edsto rychl\u00e9ho prodeje se zam\u011b\u0159ujeme na budov\u00e1n\u00ed dlouhodob\u00e9ho vztahu se z\u00e1kazn\u00edkem.<\/span><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-24357d7b elementor-widget elementor-widget-heading\" data-id=\"24357d7b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Hybridn\u00ed distribu\u010dn\u00ed modely<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-66d6dbd5 elementor-widget elementor-widget-text-editor\" data-id=\"66d6dbd5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Pat\u0159\u00ed tedy budoucnost digit\u00e1ln\u00ed distribuci? Kv\u016fli pandemii Corony muselo mnoho spole\u010dnost\u00ed v kr\u00e1tk\u00e9 dob\u011b zav\u00e9st digit\u00e1ln\u00ed prodejn\u00ed procesy B2B &#8211; a poda\u0159ilo se jim dos\u00e1hnout p\u0159ekvapiv\u00fdch \u00fasp\u011bch\u016f. I po skon\u010den\u00ed pandemie z\u016fstane mnoho nov\u00fdch struktur zachov\u00e1no.<\/span><a href=\"https:\/\/www.gartner.com\/smarterwithgartner\/future-of-sales-2025-why-b2b-sales-needs-a-digital-first-approach?_ga=2.13441141.355497030.1644591376-2104151690.1644591376\"> <span style=\"font-weight: 400;\">Gartner<\/span><\/a><span style=\"font-weight: 400;\">  p\u0159edpov\u00edd\u00e1, \u017ee do roku 2025 bude 80 % prodejn\u00edch interakc\u00ed prob\u00edhat prost\u0159ednictv\u00edm digit\u00e1ln\u00edch kan\u00e1l\u016f. P\u0159esto je analogov\u00e1 komunikace B2B i nad\u00e1le d\u016fle\u017eit\u00e1.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Webin\u00e1\u0159e a videohovory nenahrazuj\u00ed sch\u016fzky s klienty na m\u00edst\u011b. Slou\u017e\u00ed v\u0161ak jako n\u00edzkoprahov\u00e1 kontaktn\u00ed p\u0159\u00edle\u017eitost v prvn\u00ed f\u00e1zi prodejn\u00edho procesu a digit\u00e1ln\u00ed form\u00e1ty jsou vhodn\u00e9 i pro udr\u017eov\u00e1n\u00ed vztah\u016f po uzav\u0159en\u00ed prodeje. Budoucnost pat\u0159\u00ed spole\u010dnostem, kter\u00e9 dok\u00e1\u017e\u00ed smyslupln\u011b a efektivn\u011b propojit tradi\u010dn\u00ed a digit\u00e1ln\u00ed B2B prodej. Jak p\u0159esn\u011b tyto hybridn\u00ed distribu\u010dn\u00ed modely vypadaj\u00ed, si mus\u00ed ka\u017ed\u00e1 spole\u010dnost zjistit sama v ka\u017ed\u00e9m jednotliv\u00e9m p\u0159\u00edpad\u011b. V nadch\u00e1zej\u00edc\u00edch m\u011bs\u00edc\u00edch a letech se objev\u00ed osv\u011bd\u010den\u00e9 postupy.<\/span><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a4100b0 elementor-widget elementor-widget-heading\" data-id=\"a4100b0\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Soci\u00e1ln\u00ed prodej<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-de648ce elementor-widget elementor-widget-text-editor\" data-id=\"de648ce\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Digit\u00e1ln\u00ed dialog na platform\u00e1ch, jako jsou Facebook, Instagram, Xing a LinkedIn, se stal p\u0159irozenou sou\u010d\u00e1st\u00ed marketingov\u00e9 a obchodn\u00ed komunikace v oblasti B2C. V oblasti B2B se spole\u010dnosti st\u00e1le chovaj\u00ed opatrn\u011b. Nicm\u00e9n\u011b s t\u00edm, jak se mlad\u0161\u00ed generace dost\u00e1v\u00e1 do rozhodovac\u00edch pozic i v prost\u0159ed\u00ed B2B, je na\u010dase, aby prodejci B2B tuto zdr\u017eenlivost opustili.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Zejm\u00e9na profesn\u00ed s\u00edt\u011b jako Xing a LinkedIn otev\u00edraj\u00ed p\u0159\u00edle\u017eitosti pro B2B komunikaci, pokud je zam\u011bstnanci nepou\u017e\u00edvaj\u00ed k jednostrann\u00fdm ozn\u00e1men\u00edm, ale ke skute\u010dn\u00e9 profesn\u00ed v\u00fdm\u011bn\u011b. Je to proto, \u017ee diskuse zvy\u0161uj\u00ed viditelnost zna\u010dky a \u010dasto jsou vstupn\u00edm bodem pro konzultace a prodejn\u00ed jedn\u00e1n\u00ed iniciovan\u00e9 z\u00e1kazn\u00edkem. Organizace v regionu DACH si mohou vz\u00edt p\u0159\u00edklad z americk\u00e9ho trhu, kter\u00fd je, jak u\u017e to tak b\u00fdv\u00e1, ve srovn\u00e1n\u00ed s n\u00edm mnohem d\u00e1l.<\/span><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-981f729 elementor-widget elementor-widget-heading\" data-id=\"981f729\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Marketing a prodej v s\u00edti<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a0d25a8 elementor-widget elementor-widget-text-editor\" data-id=\"a0d25a8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Dal\u0161\u00ed v\u00fdvoj bude pokra\u010dovat i v n\u00e1sleduj\u00edc\u00edch letech: Hranice marketingu a prodeje se st\u00edraj\u00ed. Pokud cht\u011bj\u00ed firmy d\u011blat efektivn\u00ed p\u0159\u00edchoz\u00ed marketing, mus\u00ed to tak b\u00fdt.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Aby mohl marketing poskytovat u\u017eivatel\u016fm relevantn\u00ed informace, spol\u00e9h\u00e1 se na zku\u0161enosti z prodeje. Mana\u017ee\u0159i prodeje znaj\u00ed z\u00e1kazn\u00edky osobn\u011b, znaj\u00ed jejich z\u00e1jmy a pracovn\u00ed podm\u00ednky. Cht\u011bj\u00ed-li prodejci z\u00edskat \u017ehav\u00e9 potenci\u00e1ln\u00ed z\u00e1kazn\u00edky, mus\u00ed p\u0159ekonat sv\u00e9 odd\u011blen\u00e9 my\u0161len\u00ed a vytv\u00e1\u0159et kampan\u011b spole\u010dn\u011b. Marketing pak generuje registrace nap\u0159\u00edklad na webin\u00e1\u0159, na kter\u00e9m obchodn\u00ed z\u00e1stupce p\u0159edv\u00e1d\u00ed online uk\u00e1zku. N\u00e1sledn\u011b se op\u011bt zapoj\u00ed marketing, kter\u00fd d\u00e1le kvalifikuje \u00fa\u010dastn\u00edky prost\u0159ednictv\u00edm e-mailov\u00fdch s\u00e9ri\u00ed. \u010c\u00edm lep\u0161\u00ed je &#8222;dovetailing&#8220;, t\u00edm vy\u0161\u0161\u00ed je m\u00edra uzav\u0159en\u00ed a ni\u017e\u0161\u00ed n\u00e1klady na lead.<\/span><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2b49d1a elementor-widget elementor-widget-heading\" data-id=\"2b49d1a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Um\u011bl\u00e1 inteligence a automatizace<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2c8818c elementor-widget elementor-widget-text-editor\" data-id=\"2c8818c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Zejm\u00e9na na digit\u00e1ln\u00edch kan\u00e1lech mohou spole\u010dnosti shroma\u017e\u010fovat podrobn\u00e9 informace o sv\u00fdch potenci\u00e1ln\u00edch z\u00e1kazn\u00edc\u00edch a m\u011b\u0159it \u00fasp\u011b\u0161nost sv\u00fdch marketingov\u00fdch a prodejn\u00edch aktivit. Kter\u00e9 online reklamy maj\u00ed nejlep\u0161\u00ed v\u00fdsledky? Kter\u00e9 webin\u00e1\u0159e p\u0159itahuj\u00ed nejv\u00edce z\u00e1jemc\u016f? Kter\u00fd obsah je nej\u00fa\u010dinn\u011bj\u0161\u00ed p\u0159i motivaci lid\u00ed, aby v\u00e1s kontaktovali? V budoucnu bude prodej fungovat st\u00e1le m\u00e9n\u011b na z\u00e1klad\u011b intuice a st\u00e1le v\u00edce na z\u00e1klad\u011b dat. V\u00fdhody jsou jasn\u00e9: ni\u017e\u0161\u00ed n\u00e1klady a rychlej\u0161\u00ed rozhodov\u00e1n\u00ed.<\/span> <strong><br \/>\n  <a href=\"https:\/\/www.gartner.com\/en\/newsroom\/press-releases\/2020-10-06-gartner-says-60--of-b2b-sales-organizations-will-tran\"> Podle spole\u010dnosti Gartner bude 60 procent spole\u010dnost\u00ed B2B<\/a><br \/>\n<\/strong><span style=\"font-weight: 400;\"> p\u0159ejde na tuto metodu.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Samotn\u00e1 data v\u0161ak konkuren\u010dn\u00ed v\u00fdhodu nezajist\u00ed. Rozhoduj\u00edc\u00edm faktorem je jejich chytr\u00e9 vyhodnocen\u00ed. Pr\u00e1v\u011b v t\u00e9to oblasti bude um\u011bl\u00e1 inteligence v p\u0159\u00ed\u0161t\u00edch letech transformovat odv\u011btv\u00ed. Ji\u017e dnes mohou spole\u010dnosti p\u0159edv\u00eddat chov\u00e1n\u00ed z\u00e1kazn\u00edk\u016f, vypo\u010d\u00edt\u00e1vat optim\u00e1ln\u00ed ceny a sni\u017eovat n\u00e1klady na prodejn\u00ed procesy. Automatizace nab\u00fdv\u00e1 v provozn\u00edm podnik\u00e1n\u00ed na v\u00fdznamu. Boti budou ps\u00e1t mnoho zpr\u00e1v a syst\u00e9my p\u0159evezmou mnoho administrativn\u00edch \u00fakol\u016f. Distributo\u0159i tak maj\u00ed v\u00edce \u010dasu na strategickou pr\u00e1ci a osobn\u00ed poradenstv\u00ed.<\/span><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9a3d021 elementor-widget elementor-widget-heading\" data-id=\"9a3d021\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Roz\u0161\u00ed\u0159en\u00e1 realita a prodej B2B<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ce7d838 elementor-widget elementor-widget-image\" data-id=\"ce7d838\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1200\" height=\"544\" src=\"https:\/\/alegerglobal.com\/wp-content\/uploads\/2021\/08\/4235.jpg\" class=\"attachment-full size-full wp-image-12740\" alt=\"Roz\u0161\u00ed\u0159en\u00e1 realita s chytr\u00fdmi telefony v pr\u016fmyslu\" srcset=\"https:\/\/alegerglobal.com\/wp-content\/uploads\/2021\/08\/4235.jpg 1200w, https:\/\/alegerglobal.com\/wp-content\/uploads\/2021\/08\/4235-300x136.jpg 300w, https:\/\/alegerglobal.com\/wp-content\/uploads\/2021\/08\/4235-1024x464.jpg 1024w, https:\/\/alegerglobal.com\/wp-content\/uploads\/2021\/08\/4235-768x348.jpg 768w, https:\/\/alegerglobal.com\/wp-content\/uploads\/2021\/08\/4235-800x363.jpg 800w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3e21c996 elementor-widget elementor-widget-text-editor\" data-id=\"3e21c996\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Dosud<\/span><a href=\"https:\/\/alegerglobal.com\/cs\/rozsirena-realita\/\"> <span style=\"font-weight: 400;\"><strong>Roz\u0161\u00ed\u0159en\u00e1 realita<\/strong><\/span><\/a><span style=\"font-weight: 400;\">  nen\u00ed v b\u011b\u017en\u00e9m \u017eivot\u011b p\u0159\u00edli\u0161 b\u011b\u017en\u00fd. Nejsou pot\u0159eba \u017e\u00e1dn\u00e9 speci\u00e1ln\u00ed datov\u00e9 br\u00fdle. Sta\u010d\u00ed chytr\u00fd telefon nebo tablet, abyste se pod\u00edvali na displej a obohatili prost\u0159ed\u00ed o virtu\u00e1ln\u00ed prvky. V oblasti pr\u016fmyslov\u00e9 \u00fadr\u017eby a oprav se tato technologie v sou\u010dasn\u00e9 dob\u011b \u0161\u00ed\u0159\u00ed rychl\u00fdm tempem. Na druhou stranu je jeho vyu\u017eit\u00ed v marketingu a B2B prodeji st\u00e1le v plenk\u00e1ch. V p\u0159\u00ed\u0161t\u00edch n\u011bkolika letech se v\u0161ak roz\u0161\u00ed\u0159en\u00e1 realita pravd\u011bpodobn\u011b prosad\u00ed v komunika\u010dn\u00edm mixu podobn\u011b jako QR k\u00f3dy. Technologie toti\u017e umo\u017e\u0148uje to, co je v na\u0161em digit\u00e1ln\u00edm a podn\u011bty zaplaven\u00e9m ka\u017edodenn\u00edm \u017eivot\u011b st\u00e1le obt\u00ed\u017en\u011bj\u0161\u00ed prodat: Poskytuje emocionalizaci.<\/span><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-ebe0943 elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ebe0943\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;jet_parallax_layout_list&quot;:[],&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-5c91972\" data-id=\"5c91972\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5417923 elementor-widget-mobile__width-inherit nomarg elementor-widget elementor-widget-text-editor\" data-id=\"5417923\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"margin-bottom: 0; text-align: left;\">Chcete se dozv\u011bd\u011bt v\u00edce o oblastech pou\u017eit\u00ed roz\u0161\u00ed\u0159en\u00e9 reality? Pr\u016fvodce naleznete zde.  <\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-1e49e73\" data-id=\"1e49e73\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4799b41 elementor-align-center elementor-widget-mobile__width-inherit elementor-widget elementor-widget-button\" data-id=\"4799b41\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/alegerglobal.com\/cs\/rozsirena-realita\/oblasti-pouziti\/\" rel=\"nofollow\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Oblasti pou\u017eit\u00ed AR<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-d401873 elementor-widget elementor-widget-text-editor\" data-id=\"d401873\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Mo\u017en\u00e9 aplikace pro<\/span><a href=\"https:\/\/alegerglobal.com\/cs\/pripady-pouziti\/prodej-ar-4-0\/\"> <strong>Prodej AR<\/strong><\/a><span style=\"font-weight: 400;\">  jsou r\u016fznorod\u00e9: prodejci mohou do sv\u00fdch online prezentac\u00ed vkl\u00e1dat QR k\u00f3dy, jejich\u017e prost\u0159ednictv\u00edm mohou \u00fa\u010dastn\u00edci vyvolat virtu\u00e1ln\u00ed modely prezentovan\u00e9ho produktu a prohl\u00e9dnout si je ze v\u0161ech stran ve sv\u00e9 kancel\u00e1\u0159i. Pomoc\u00ed roz\u0161\u00ed\u0159en\u00e9 reality v\u0161ak firmy zanech\u00e1vaj\u00ed trval\u00fd dojem i na veletrz\u00edch a setk\u00e1n\u00edch se z\u00e1kazn\u00edky: nam\u00edsto prohl\u00ed\u017een\u00ed 3D model\u016f budov a rostlin na displeji notebooku si z\u00e1kazn\u00edci mohou pomoc\u00ed br\u00fdl\u00ed roz\u0161\u00ed\u0159en\u00e9 reality p\u0159\u00edmo vyzkou\u0161et, jak objekty vypadaj\u00ed ve sv\u00e9 p\u016fvodn\u00ed velikosti v m\u00edstnosti. AR tak\u00e9 zjednodu\u0161uje poradenstv\u00ed, zejm\u00e9na v komunikaci B2B, proto\u017ee prodejci mohou slo\u017eit\u00e9 funkce a procesy demonstrovat v AR, m\u00edsto aby je vysv\u011btlovali teoreticky.<\/span><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-d397352 elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d397352\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;jet_parallax_layout_list&quot;:[],&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-83b2bcf\" data-id=\"83b2bcf\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f2ea354 elementor-widget-mobile__width-inherit nomarg elementor-widget elementor-widget-text-editor\" data-id=\"f2ea354\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"margin-bottom: 0; text-align: left;\">Chcete se st\u00e1t odborn\u00edkem na digit\u00e1ln\u00ed prodej v oboru? V\u00edce informac\u00ed najdete na str\u00e1nk\u00e1ch Pipegenerator.  <\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-bfcc4d9\" data-id=\"bfcc4d9\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-251c66d elementor-align-center elementor-widget-mobile__width-inherit elementor-widget elementor-widget-button\" data-id=\"251c66d\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/pipegenerator.com\/\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">V\u00edce informac\u00ed<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-49af0da5 elementor-widget elementor-widget-heading\" data-id=\"49af0da5\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Budoucnost B2B prodeje: Optim\u00e1ln\u00ed spolupr\u00e1ce mezi \u010dlov\u011bkem a strojem\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b24bfd1 elementor-widget elementor-widget-text-editor\" data-id=\"b24bfd1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Trendy p\u0159ich\u00e1zej\u00ed a odch\u00e1zej\u00ed, ale n\u011bkter\u00e9 z\u00e1sadn\u00ed spole\u010densk\u00e9 a technologick\u00e9 zm\u011bny jsou trval\u00e9. \u00dasp\u011b\u0161n\u00fd prodej B2B zohled\u0148uje tento v\u00fdvoj, co\u017e znamen\u00e1 p\u0159edev\u0161\u00edm p\u0159izp\u016fsoben\u00ed se digit\u00e1ln\u00edmu pou\u017e\u00edv\u00e1n\u00ed a komunika\u010dn\u00edm n\u00e1vyk\u016fm generace Y, kter\u00e1 st\u00e1le v\u00edce p\u0159eb\u00edr\u00e1 vedouc\u00ed role.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00dasp\u011b\u0161n\u00e9 prodejn\u00ed strategie B2B budou v budoucnu v\u00edce hybridn\u00ed, konzultativn\u00ed a orientovan\u00e9 na zku\u0161enosti. Vyu\u017e\u00edvaj\u00ed digit\u00e1ln\u00ed kan\u00e1ly v po\u010d\u00e1te\u010dn\u00ed f\u00e1zi cesty k z\u00e1kazn\u00edkovi a zam\u011b\u0159uj\u00ed se na osobn\u00ed poradenstv\u00ed kvalifikovan\u00fdm potenci\u00e1ln\u00edm z\u00e1kazn\u00edk\u016fm. Za \u00fa\u010delem zv\u00fd\u0161en\u00ed ochoty nakupovat a v\u00fdb\u011bru odpov\u00eddaj\u00edc\u00edch potenci\u00e1ln\u00edch z\u00e1kazn\u00edk\u016f budou spole\u010dnosti st\u00e1le v\u00edce pracovat s automatizac\u00ed a um\u011blou inteligenc\u00ed. Pracovn\u00edci prodeje v B2B tak z\u00edskaj\u00ed \u010das na \u00fakoly, kter\u00e9 vy\u017eaduj\u00ed lidsk\u00e9 vlastnosti, jako je empatie.  <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Vytv\u00e1\u0159en\u00ed emocion\u00e1ln\u00edch z\u00e1\u017eitk\u016f je nezbytn\u00e9, pokud se spole\u010dnosti cht\u011bj\u00ed pozitivn\u011b odli\u0161it od konkurence. Neust\u00e1l\u00fd multimedi\u00e1ln\u00ed \u0161um na\u0161eho ka\u017edodenn\u00edho \u017eivota zt\u011b\u017euje vyvol\u00e1n\u00ed wow efektu u nakupuj\u00edc\u00edch. S vysokou kvalitou slu\u017eeb a atraktivn\u00ed z\u00e1kaznickou zku\u0161enost\u00ed je to v\u0161ak mo\u017en\u00e9. Nov\u00e9 technologie zam\u011b\u0159en\u00e9 na z\u00e1\u017eitky, jako je roz\u0161\u00ed\u0159en\u00e1 realita, mohou poskytnout cennou podporu a p\u0159em\u011bnit potenci\u00e1ln\u00ed z\u00e1kazn\u00edky na z\u00e1kazn\u00edky. Zat\u00edm je roz\u0161\u00ed\u0159en\u00e1 realita st\u00e1le tajnou zbran\u00ed v prodejn\u00edm arzen\u00e1lu, ale to se v nadch\u00e1zej\u00edc\u00edch letech pravd\u011bpodobn\u011b zm\u011bn\u00ed. Zb\u00fdv\u00e1 \u00fakol p\u0159im\u011bt lidi a technologie, aby co nejefektivn\u011bji spolupracovali a spojili sv\u00e9 siln\u00e9 str\u00e1nky.<\/span><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-53a80abd elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"53a80abd\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;jet_parallax_layout_list&quot;:[],&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-6e65eaba\" data-id=\"6e65eaba\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f5de2b9 elementor-widget-mobile__width-inherit nomarg elementor-widget elementor-widget-text-editor\" data-id=\"f5de2b9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">Chcete vyzkou\u0161et roz\u0161\u00ed\u0159enou realitu ve sv\u00fdch prodejn\u00edch procesech B2B? Hled\u00e1te radu, jak\u00fd hardware a software je pro v\u00e1\u0161 p\u0159\u00edpad pou\u017eit\u00ed nejvhodn\u011bj\u0161\u00ed?<\/span><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-577b7c17\" data-id=\"577b7c17\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6d8fcf1f nomarg elementor-widget-mobile__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"6d8fcf1f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: left;\">Z\u00edskejte zp\u011btn\u00e9 vol\u00e1n\u00ed:<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7e83f0fb elementor-button-align-stretch elementor-widget elementor-widget-form\" data-id=\"7e83f0fb\" data-element_type=\"widget\" data-settings=\"{&quot;step_next_label&quot;:&quot;dal\\u0161\\u00ed&quot;,&quot;step_previous_label&quot;:&quot;P\\u0159edchoz\\u00ed&quot;,&quot;button_width&quot;:&quot;100&quot;,&quot;step_type&quot;:&quot;number_text&quot;,&quot;step_icon_shape&quot;:&quot;circle&quot;}\" data-widget_type=\"form.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<form class=\"elementor-form\" method=\"post\" data-wpl_tracker=\"{&quot;gtag&quot;:true,&quot;gtag_category&quot;:&quot;lead&quot;,&quot;gtag_action&quot;:&quot;contact-form&quot;,&quot;gtag_label&quot;:&quot;hit&quot;}\" class=\"events-tracker-for-elementor\" id=\"callback_footer_form\" name=\"nov\u00fd formul\u00e1\u0159\">\n\t\t\t<input type=\"hidden\" name=\"post_id\" value=\"25342\"\/>\n\t\t\t<input type=\"hidden\" name=\"form_id\" value=\"7e83f0fb\"\/>\n\t\t\t<input type=\"hidden\" name=\"referer_title\" value=\"ALEGER \u22c6 Augmented Reality\" \/>\n\n\t\t\t\n\t\t\t<div class=\"elementor-form-fields-wrapper elementor-labels-\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-text elementor-field-group elementor-column elementor-field-group-name elementor-col-100 elementor-field-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-name\" class=\"elementor-field-label elementor-screen-only\">\n\t\t\t\t\t\t\t\tP\u0159\u00edjmen\u00ed\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"text\" name=\"form_fields[name]\" id=\"form-field-name\" class=\"elementor-field elementor-size-md  elementor-field-textual\" placeholder=\"P\u0159\u00edjmen\u00ed\" required=\"required\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-tel elementor-field-group elementor-column elementor-field-group-telefon elementor-col-100 elementor-field-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-telefon\" class=\"elementor-field-label elementor-screen-only\">\n\t\t\t\t\t\t\t\tTelefon\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t<input size=\"1\" type=\"tel\" name=\"form_fields[telefon]\" id=\"form-field-telefon\" class=\"elementor-field elementor-size-md  elementor-field-textual\" placeholder=\"Telefon\" required=\"required\" pattern=\"[0-9()#&amp;+*-=.]+\" title=\"Only numbers and phone characters (#, -, *, etc) are accepted.\">\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-recaptcha_v3 elementor-field-group elementor-column elementor-field-group-field_dd37043 elementor-col-100 recaptcha_v3-bottomright\">\n\t\t\t\t\t<div class=\"elementor-field\" id=\"form-field-field_dd37043\"><div class=\"elementor-g-recaptcha\" data-sitekey=\"6LeHf4IbAAAAAL7QoQKGMnXOE_mjlIGdCLEm-1T6\" data-type=\"v3\" data-action=\"Form\" data-badge=\"bottomright\" data-size=\"invisible\"><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-group elementor-column elementor-field-type-submit elementor-col-100 e-form__buttons\">\n\t\t\t\t\t<button class=\"elementor-button elementor-size-sm\" type=\"submit\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Poslat<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/button>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/form>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-3504a7a3\" data-id=\"3504a7a3\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-16f435bd elementor-toc--minimized-on-tablet elementor-widget elementor-widget-table-of-contents\" data-id=\"16f435bd\" data-element_type=\"widget\" data-settings=\"{&quot;headings_by_tags&quot;:[&quot;h2&quot;,&quot;h3&quot;],&quot;exclude_headings_by_selector&quot;:&quot;#overview, #newsletter, #produkt-vorst, #vorteile, #produc&quot;,&quot;marker_view&quot;:&quot;numbers&quot;,&quot;no_headings_message&quot;:&quot;No headings were found on this page.&quot;,&quot;minimize_box&quot;:&quot;yes&quot;,&quot;minimized_on&quot;:&quot;tablet&quot;,&quot;hierarchical_view&quot;:&quot;yes&quot;,&quot;min_height&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"table-of-contents.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-toc__header\">\n\t\t\t<div class=\"elementor-toc__header-title\">\n\t\t\t\tobsah\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--expand\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__16f435bd\" aria-expanded=\"true\" aria-label=\"Open table of contents\"><i aria-hidden=\"true\" class=\"fas fa-chevron-down\"><\/i><\/div>\n\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--collapse\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__16f435bd\" aria-expanded=\"true\" aria-label=\"Close table of contents\"><i aria-hidden=\"true\" class=\"fas fa-chevron-up\"><\/i><\/div>\n\t\t\t\t\t<\/div>\n\t\t<div id=\"elementor-toc__16f435bd\" class=\"elementor-toc__body\">\n\t\t\t<div class=\"elementor-toc__spinner-container\">\n\t\t\t\t<i class=\"elementor-toc__spinner eicon-animation-spin eicon-loading\" aria-hidden=\"true\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3adabb2 elementor-hidden-tablet elementor-hidden-mobile elementor-widget elementor-widget-template\" data-id=\"3adabb2\" data-element_type=\"widget\" data-settings=\"{&quot;sticky&quot;:&quot;top&quot;,&quot;sticky_offset&quot;:150,&quot;sticky_parent&quot;:&quot;yes&quot;,&quot;sticky_on&quot;:[&quot;desktop&quot;,&quot;tablet&quot;,&quot;mobile&quot;],&quot;sticky_effects_offset&quot;:0,&quot;sticky_anchor_link_offset&quot;:0}\" data-widget_type=\"template.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-template\">\n\t\t\t\t\t<div data-elementor-type=\"section\" data-elementor-id=\"25381\" class=\"elementor elementor-25381 elementor-9153\" data-elementor-settings=\"{&quot;ha_cmc_init_switcher&quot;:&quot;no&quot;}\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-937f2ef elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"937f2ef\" data-element_type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[],&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-83958dd\" data-id=\"83958dd\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-ee1d32b elementor-hidden-tablet elementor-hidden-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ee1d32b\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;sticky&quot;:&quot;top&quot;,&quot;sticky_offset&quot;:150,&quot;sticky_parent&quot;:&quot;yes&quot;,&quot;jet_parallax_layout_list&quot;:[],&quot;_ha_eqh_enable&quot;:false,&quot;sticky_on&quot;:[&quot;desktop&quot;,&quot;tablet&quot;,&quot;mobile&quot;],&quot;sticky_effects_offset&quot;:0,&quot;sticky_anchor_link_offset&quot;:0}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-bd8f0ac\" data-id=\"bd8f0ac\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8d63a7b lesmarg elementor-widget elementor-widget-heading\" data-id=\"8d63a7b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">m\u00e1te n\u011bjak\u00e9 dotazy?<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b3dd670 lesmarg elementor-widget elementor-widget-heading\" data-id=\"b3dd670\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Kontaktujte n\u00e1s je\u0161t\u011b dnes!<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a8cc652 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"a8cc652\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-eb31c9e elementor-align-left elementor-widget-mobile__width-inherit elementor-widget elementor-widget-button\" data-id=\"eb31c9e\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"tel:004938539378556\" rel=\"nofollow\" id=\"button_5\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-phone-alt\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">+49 385 3937 8556<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0a280a9 elementor-align-left elementor-widget-mobile__width-inherit elementor-widget elementor-widget-button\" data-id=\"0a280a9\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"mailto:info@alegerglobal.com\" rel=\"nofollow\" id=\"button_4\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-envelope\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">info@alegerglobal.com<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f86b0c3 elementor-align-left elementor-widget-mobile__width-inherit elementor-widget elementor-widget-button\" data-id=\"f86b0c3\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#elementor-action%3Aaction%3Dpopup%3Aopen%26settings%3DeyJpZCI6MjUzOTEsInRvZ2dsZSI6ZmFsc2V9\" rel=\"nofollow\" id=\"button_1\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-location-arrow\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Slu\u017eba zp\u011btn\u00e9ho vol\u00e1n\u00ed<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-195989d elementor-align-left elementor-widget-mobile__width-inherit elementor-widget elementor-widget-button\" data-id=\"195989d\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#elementor-action%3Aaction%3Dpopup%3Aopen%26settings%3DeyJpZCI6MjUzODUsInRvZ2dsZSI6ZmFsc2V9\" rel=\"nofollow\" id=\"button_2\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-envelope\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Po\u017e\u00e1dat o cenovou nab\u00eddku<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Prodej B2B: trendy pro rok 2022 a strategie udr\u017eiteln\u00e9ho \u00fasp\u011bchu chytr\u00e1 tov\u00e1rna \u00fadr\u017eba Chytr\u00e1 \u00fadr\u017eba digit\u00e1ln\u00ed in\u017een\u00fdrstv\u00ed Vzd\u00e1len\u00e1 \u00fadr\u017eba Oprava \u00dadr\u017eba Prodej B2B To, co p\u0159edstavuje \u00fasp\u011b\u0161n\u00fd prodej B2B, se v posledn\u00edch letech v\u00fdrazn\u011b zm\u011bnilo, proto\u017ee se zm\u011bnily komunika\u010dn\u00ed preference, p\u0159i\u0161ly nov\u00e9 technologick\u00e9 mo\u017enosti a nov\u00e9 zp\u016fsoby pr\u00e1ce. Nelze o\u010dek\u00e1vat, \u017ee by v budoucnu bylo [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"parent":25340,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-25342","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v20.10 (Yoast SEO v24.3) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>B2B prodej: Co byste nem\u011bli v roce 2022 p\u0159ehl\u00e9dnout | Tipy od spole\u010dnosti ALEGER<\/title>\n<meta name=\"description\" content=\"Od prodeje na soci\u00e1ln\u00edch s\u00edt\u00edch, p\u0159es um\u011blou inteligenci a automatizaci a\u017e po prezentaci produkt\u016f pomoc\u00ed roz\u0161\u00ed\u0159en\u00e9 reality. 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